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From a 1990s Deira apartment where the systems audit comes before the moodboard, to a Port Saeed waterfront unit where the Creek is the brief, to a Garhoud villa designed for Emirates Airlines crew Deira and Garhoud work rewards designers who understand Old Dubai. Not New Dubai aesthetics in Old Dubai buildings. Authentic character preserved. Modern infrastructure added. The design register that actually belongs here.
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Who we are
“Deira is where Dubai actually started. The Gold Souk, the spice traders, the abra crossings this is the city’s real identity. When we renovate here we never try to make a 1985 apartment look like a 2020 tower. We make it look like the best version of what it actually is. That is what the people who chose Old Dubai over New Dubai came here for.”
Amanda Dsouza
Founder & Principal Designer of Euphoria Interiors
Designed around you
As an interior design company in Deira and Garhoud, we start with a systems audit before a design conversation. Deira is where Dubai started — the Gold Souk, the abra crossing, the trading dhows, the 1960s-1980s buildings that carry the city's authentic commercial character. Garhoud is the airport-district community adjacent. Together they represent an Old Dubai brief that is completely different from anything in New Dubai: older building stock requires honest infrastructure assessment before any renovation scope is agreed. Then the design follows the building's character, not a New Dubai template.
Your taste leads, our craft follows.
Measured and considered, never imposed.
Quality is something we see, not report.
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Complete design package from drawings to site coordination
Complete furnishing including décor and styling.
Complete design-build solution from renovation to commissioning.
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Our interior design process
Initial consultation to understand your vision.
Concept development for cohesive design.
Space planning creating functional flow.
3d Visualisation of your space before execution
Creating BOQ & budget planning
Project management
Get your space designed,
without the stress.
Because true luxury isn’t just what you see —, it’s what you feel every day.
Deira’s residential apartment stock is primarily 1980s-2000s construction significantly older than the 2008-2014 Downtown wave or the 2003 Emaar communities. Older building stock creates a renovation brief that is fundamentally different from newer communities.
Any honest interior design service in Deira and Garhoud will tell you: the systems audit comes before the design brief in older Deira stock.
1980s Dubai electrical systems were installed to lower load specifications than contemporary requirements. Pre-renovation electrical audit is mandatory the old wiring may need partial or full replacement before any renovation scope is designed. Discovering this after tiles are installed is the most expensive Deira renovation mistake.
Older Deira buildings often have galvanised steel water pipes that corrode over time brown water in the morning is the visible symptom. Full bathroom renovation should include pipe inspection and replacement where galvanised steel is present.
Older Deira apartments typically have 2.5-2.7m ceiling heights lower than the 2.8-3.0m standard in newer Dubai buildings. Design strategies that maximise the perceived height are essential: floor-to-ceiling storage, horizontal banding in wall treatments, recessed rather than pendant lighting.
The best old Deira renovations don’t try to make the apartment look like a new build. They preserve the character of an older building solid concrete walls, proportioned rooms, building-appropriate materials while adding contemporary functionality in kitchen, bathrooms, and infrastructure.
Typical budget for a comprehensive 2-bedroom Deira apartment renovation: AED 80,000-185,000 including electrical and plumbing upgrades where needed. Timeline: 6-10 weeks.
Before commissioning any Deira apartment renovation, turn on every tap and light switch in the property on a single walkthrough. Note water colour, pressure, and any flickering or tripping circuits.
Those observations are the systems brief and they should be resolved before any aesthetic renovation begins.
Garhoud sits adjacent to Dubai International Airport. The resident base is dominated by Emirates Airlines crew, management, and aviation industry professionals often on 12-24 month corporate housing assignments or short-term contracts.
Any experienced interior design agency in Deira and Garhoud knows the Garhoud brief well: corporate-residential specification targeted at the aviation professional tenant market.
Presentable and functional over luxury. Good storage crew apartments accumulate uniform components, layover bags, and aviation equipment. Easy-care surfaces that survive irregular cleaning schedules during intensive roster periods.
Proximity to DXB is a feature here, not a problem. Garhoud apartments that communicate their airport proximity through design good blackout blinds for irregular sleep patterns, strong storage infrastructure, reliable Wi-Fi-friendly flat surfaces let out faster than generic equivalent-spec apartments.
Garhoud villa rent: AED 125K-480K per year depending on size. Apartments from AED 38K per year. The gap between the bottom and top of each band is almost entirely renovation quality and target tenant specification.
Renovated Garhoud apartments with proper storage, quality kitchen and bathroom, and good blackout provision command 20-30% above original-spec comparables in the same building.
Garhoud’s Century Village dining hub, Dubai Tennis Stadium, and Creek Golf and Yacht Club are lifestyle assets that attract tenants specifically. A well-presented Garhoud apartment marketed to Emirates crew or GGICO Metro commuters should feature these proximity assets in the listing photography.
Before commissioning a Garhoud renovation, pull three competing listings in your building and note the storage provision in each listing photo.
If all three show limited storage, adding proper built-in storage is your highest-yield renovation category in this market.
Deira is Dubai’s original commercial and residential heart. The Gold Souk, Spice Souk, abra crossing, and Port Saeed waterfront are the city’s authentic trading identity built between the 1960s and 1980s when Dubai was a genuinely functioning trading port rather than a global tourism destination.
Renovating in this context is not the same as renovating in a 2008 tower. The right Deira renovation preserves what makes old Dubai worth living in while adding the modern functionality that a 1980s apartment lacks.
Any honest interior design studio in Deira and Garhoud understands this distinction before showing the first moodboard.
Solid concrete construction with genuine mass walls that feel like walls, not partitions. Proportioned room shapes designed by architects who understood natural light and ventilation. Community-integrated street-level character that newer developments cannot replicate.
The renovation mistake in Deira is applying New Dubai aesthetics to Old Dubai buildings glossy white tiles, pendant lights, and handleless kitchens that look conspicuously wrong in a 1985 Deira apartment.
Warm, materials-led interiors that acknowledge the building’s age without being nostalgic. Handmade tiles rather than large-format porcelain. Warm white rather than glossy white walls. Traditional-form fittings in solid brass rather than chrome. Timber elements that age visibly and improve with that ageing.
These material choices respect the building’s character. They also attract a specific Deira tenant profile long-stay residents who chose Old Dubai deliberately over New Dubai and want their home to reflect that choice.
Before commissioning a Deira renovation, visit the Gold Souk or Spice Souk on a weekday morning. Note the materials, the light, the scale. That register not a Downtown Dubai showroom is the design inspiration for a Deira renovation.
Deira has 355 building developments and 76 sub-communities. The area is not homogeneous a Gold Souk-adjacent apartment, a Port Saeed waterfront unit, an Al Rigga professional apartment, and a Garhoud villa carry completely different renovation briefs.
Any interior design consultants in Deira and Garhoud worth briefing know the sub-area differences.
The oldest and most densely urban part of Deira. 1960s-1970s building stock, very low floor plates, minimal natural light in interior-facing apartments. Renovation brief: maximise light perception, add modern functionality while respecting the authentic urban character.
This sub-area attracts long-stay residents who work in the souk economy or want authentic Dubai urban life. The tenant profile values walking distance to the souk and creek over amenity facilities.
Slightly newer stock (1980s-1990s), better natural light in waterfront buildings, Dubai Creek views from higher floors. Renovation brief here is closer to the ‘character preserved, function modernised’ register but with a genuine view asset in some units.
Port Saeed waterfront apartments with Creek views should be designed to serve the view similar to the Downtown fountain-facing brief, but quieter and more authentically Dubai.
Mid-range 1990s-2000s apartment stock, popular with professionals working in Deira’s commercial district, GGICO Metro access. Renovation brief is primarily yield-focused kitchen reset, bathroom upgrade, targeted at the professional rental market.
Garhoud has genuine private villa stock a rarity in this part of Dubai. Villas here attract Emirates crew families and long-stay professionals. Renovation brief is family-appropriate: kitchen scale, multiple bathrooms, garden infrastructure.
Name your specific Deira sub-area at the first meeting. The design register changes across the sub-areas as much as it changes across Dubai communities.
Deira and Garhoud represent genuinely different investment logic from New Dubai. The property prices are lower, the yield potential is often higher as a percentage, and the renovation-to-rent uplift in older stock can be substantial.
Any honest interior design firm in Deira and Garhoud will tell you what the renovation math actually looks like in older stock.
A 1990s Deira apartment with original finishes rents at the bottom of its building’s rent band. The same apartment with a renovated kitchen, reset bathroom, new flooring, and infrastructure upgrades rents at the top of the band typically a 25-40% rent premium.
For a Deira 2-bedroom apartment renting at AED 60K original spec, the premium rental post-renovation might be AED 75-85K. Renovation cost: AED 80,000-150,000 including electrical and plumbing upgrades. Payback period: 5-8 years. Not as fast as JLT or Downtown, but meaningful.
Properly specified Garhoud apartments good storage, quality finishes, blackout provision, near GGICO Metro attract Emirates crew and aviation professional tenants who pay premium for the specific infrastructure they need.
Garhoud villa rent: AED 125K-480K per year depending on size and spec. The difference between the bottom and top of this band is almost entirely renovation quality and target-tenant specification.
Old Dubai residents who chose Deira over New Dubai tend to stay longer than the average Dubai tenant. A 3-year tenancy in a well-renovated Deira apartment is genuinely achievable. That long-stay premium reduces void periods and reduces total landlord management friction significantly.
Before commissioning any Deira investment renovation, pull 3 competing listings in your building and note their spec level relative to what you’re proposing.
If all three are original spec, your renovation targets the entire top of the rent band. If one has already been renovated, yours needs to be demonstrably better to command the premium.
Areas we serve across Dubai