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2-4 wksComplete design package from drawings to site coordination
Large floor plates designed confidently. Village character respected. Yields protected before the 2028 supply wave arrives. We design for the Motor City that residents actually chose.
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Who we are
“Motor City residents chose the community for a reason the Autodrome, the village streets, the cobblestones outside Dickens Circus. That choice is not incidental. Our job is to design the interior that belongs to someone who lives here deliberately, not by default. The Fox Hills apartment should feel like it belongs in Fox Hills not like it was transplanted from a Marina high-rise.”
Amanda Dsouza
Founder & Principal Designer of Euphoria Interiors
Designed around you
As an interior design company in Motor City, we take the village character seriously. Motor City was built around the Dubai Autodrome, a functioning FIA-grade racing circuit; Uptown’s cobblestone village apartments — Fox Hills, Sherlock House, Dickens Circus — offer genuinely large floor plates at mid-market prices, while Green Community Motor City has villas and townhouses for long-stay families. European domestic register for Uptown apartments, family permanence for Green Community villas — the renovation brief here is specific to the community that residents actively chose.
Your taste leads, our craft follows.
Measured and considered, never imposed.
Quality is something we see, not report.
For residential & commercial spaces
Complete design package from drawings to site coordination
Complete furnishing including décor and styling.
Complete design-build solution from renovation to commissioning.
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Our interior design process
Initial consultation to understand your vision.
Concept development for cohesive design.
Space planning creating functional flow.
3d Visualisation of your space before execution
Creating BOQ & budget planning
Project management
Get your space designed,
without the stress.
Because true luxury isn’t just what you see —, it’s what you feel every day.
Motor City’s Uptown apartment stock Fox Hills, Sherlock House, New Bridge Hill, Barton House, Bennett House, and Dickens Circus offers floor plates that are meaningfully larger than equivalent-category apartments elsewhere in Dubai at similar price points.
2-bedroom apartments in older Uptown buildings run 1,400+ sqft. At this footprint, the design brief changes. Any honest interior design firm in Motor City knows: these larger floor plates are an asset to celebrate, not a challenge to manage.
Furniture of proper scale. A dining table that seats six as the default rather than the special-occasion exception. A sofa arrangement that doesn’t push chairs against the wall. A primary bedroom with actual space between the bed and the wardrobe.
The JVC brief maximise storage in a 750 sqft 1-bedroom is completely wrong for a 1,400+ sqft Motor City 2-bedroom. The brief here is to fill the space confidently with pieces of appropriate scale, not to make it look as large as possible.
Most Motor City Uptown living rooms can accommodate a double-depth sofa arrangement primary sofa plus secondary seating chairs that creates a proper conversation and entertainment zone rather than a single sofa line.
This arrangement requires a coffee table of proper scale (1.2-1.4m long), a rug that anchors the furniture group (minimum 2.4×1.7m for this configuration), and enough space to walk around the outer edges without touching the walls.
Larger Motor City kitchens 120-160 sqft in 2-bedroom units have room for a kitchen island. Not a breakfast bar attachment to the counter, but a standalone island with seating for two to three. This is one of the most impactful kitchen investments in larger floor-plate apartments.
Typical cost to add a properly specified kitchen island in an existing Motor City kitchen: AED 18,000-45,000 depending on material and dimensions.
Before commissioning, measure your current furniture against your floor plate. If everything is pushed against walls to maximise circulation, the design is compensating for a brief that doesn’t need to compensate. Larger floor plates reward furniture away from walls.
Motor City currently delivers 7-8% rental yields on apartments among the stronger yield profiles in Dubai at the mid-market price point. Average apartment price AED 1.3M; average villa AED 7.6M.
However, approximately 4,000 new units are scheduled for Q2 2028-Q1 2029 delivery across projects including Sobha Solis, Takaya, Ananda, Binghatti Sky Terraces, Velos, and Sierra. Any honest interior design agency in Motor City will tell you what that supply wave means for existing stock.
New supply always compresses yields for existing unrenovated stock. When 4,000 new units arrive in 2028-2029, tenants will compare a freshly handed-over new apartment against the existing Motor City stock.
Renovated existing stock can compete with new supply. Original-spec existing stock cannot. The renovation that differentiates a Uptown Motor City apartment in 2026-2027 will maintain its position through the 2028-2029 supply wave; the unrenovated apartment will face meaningful yield compression.
Not luxury — Mid-market. But fully contemporary in kitchen, bathrooms, and flooring. The incoming new supply will have contemporary finishes as a baseline. Existing stock needs to match that baseline to compete.
Targeted Motor City renovation budget: AED 80,000-180,000 for a 2-bedroom apartment. Kitchen reset, bathroom update, flooring, lighting. Timeline: 6-9 weeks. The rent uplift from bottom to top of the Motor City band for renovated vs unrenovated stock is typically 20-30%.
Before commissioning any Motor City renovation, pull current listing data for your building. Note where the rent band sits and whether any renovated equivalents exist in your cluster.
If no renovated equivalents exist, you target the entire top of the band. If one does, yours needs to be demonstrably better.
Uptown Motor City’s low-rise apartment buildings Fox Hills, Sherlock House, New Bridge Hill, Barton House, Bennett House, Dickens Circus are named after British places and characters. The cobblestone streets, the village-scale architecture, and the low-rise character were designed to create a European suburban feel in Dubai.
Residents who chose Motor City over JVC or Business Bay often chose it specifically for this character. Any interior design studio in Motor City that understands this designs accordingly.
Warm, characterful, unpretentious. The opposite of Dubai high-rise showcase aesthetics. Think Farrow and Ball paint tones rather than white-box minimalism. Warming wool-effect rugs rather than polished concrete floors. Ceramic rather than engineered stone in the kitchen.
The cobblestone street outside a Dickens Circus apartment doesn’t call for a handleless gloss-white kitchen. It calls for a warm-shaker front, brushed brass hardware, and a sink with character.
Paint: warm whites with green or terracotta undertones (not the cool greys that work in Marina towers). Floors: wide-plank engineered timber or large herringbone-pattern parquet LVT rather than large-format stone-effect porcelain. Kitchen: shaker fronts or a furniture-style kitchen rather than seamless lacquer.
These choices are specific to the Motor City character. Apply them in a Marina 80th-floor flat and they look wrong. Apply them in a Fox Hills low-rise apartment and they feel exactly right.
Before commissioning, photograph the exterior of your Motor City building and the cobblestone street outside.
Show those photographs to your designer. The design register should be in conversation with that exterior not ignoring it.
Motor City contains two distinct residential typologies that coexist in the same community: Uptown Motor City’s low-rise apartments and the Green Community Motor City’s villas and townhouses.
Any interior design service in Motor City that has worked across both knows the briefs are genuinely different.
Low-rise, cobblestone village character, British-named sub-blocks. Large floor plates by Dubai apartment standards. Renovation brief: European domestic register, proper furniture scale, kitchen island where possible, warm material palette. Average 2BR: AED 1.3M. Target tenant: young professionals and couples who want community character over high-rise convenience.
Private gardens, larger footprints, family-oriented sub-community. The villa brief here is closer to Arabian Ranches or Mirdif than to the Uptown apartment brief family kitchen infrastructure, garden design, bedroom suites that grow with children.
Average townhouse price: AED 4.8M. Average villa: AED 7.6M. These are genuine family assets requiring family-scale renovation investment.
Uptown Motor City apartment full renovation: AED 80,000-180,000. Targeted at the rental yield market. Green Community villa comprehensive renovation: AED 250,000-550,000. Targeted at long-stay family liveability.
The same design firm can deliver both but they cannot use the same brief, the same palette, or the same scope for each. They are different products serving different resident profiles.
Confirm whether your Motor City property is Uptown apartment or Green Community villa at the first designer meeting. The renovation strategy follows from that single distinction.
The Dubai Autodrome is the community’s defining infrastructure and identity. Race days bring noise, temporary traffic, and a specific energy to Motor City. Units immediately adjacent to the track experience the most significant impact.
Any Motor City interior designer worth briefing will ask: which units are Autodrome-adjacent, and does that affect the acoustic brief?
Units immediately adjacent to the circuit perimeter experience meaningful race-day noise. Not as constant as The Walk at JBR race events are scheduled and finite but during race days, lower-floor track-facing windows need acoustic treatment for the home to be usable.
For Autodrome-adjacent apartments, laminated acoustic glass on track-facing windows is a worthwhile investment: AED 12,000-30,000 for a typical 2-bedroom. This is a smaller scope than the JBR Walk acoustic brief because the noise is event-specific rather than constant.
Motor City residents chose this community because of the Autodrome, not despite it. The renovation aesthetic can acknowledge that choice without being literal about it.
Precision materials. Clean geometries. A confidence in colour and material choices that reflects the boldness of choosing to live next to a racing circuit. Not racing-car themed interiors the residences of people who like speed, not a karting centre.
Industrial-adjacent materials work well here: concrete-effect large-format tile, charcoal and warm grey palettes, raw steel elements where budget allows.
Motor City also serves families via GEMS Metropole School and other nearby educational facilities. For family buyers, the Autodrome is a weekend entertainment asset karting, race days, event rather than a daily disruption.
Family Motor City renovation brief: the villa or larger apartment brief, with the Autodrome treated as a lifestyle asset and acoustic treatment limited to Autodrome-adjacent bedrooms only.
Check whether your apartment faces the Autodrome circuit perimeter. If yes, acoustic glazing on those specific windows is the first renovation investment. If not, the race-day energy is a community feature, not a renovation problem.
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